Using Rewards to Drive Resident Engagement

One subject in the spotlight at RealWorld 2020 will be resident engagement. That’s because the COVID crisis has focused attention on the challenge of fostering a deeper connection between resident and community in a time of distancing. But the issue will remain important long after the pandemic is over. Engaged residents stay longer, are more likely to write property reviews and attract other residents by sharing their own content online – reflecting an authentic picture of life at a community. Apartment residents are craving connection now. In recent months, social distancing protocols have separated front offices from residents. Property managers have had to get creative to connect with residents when being there in person hasn’t been an option. Resident portal platforms have helped bridge the gap between property managers and residents, providing easy access to essentials like maintenance, rent payments, amenity reservations and other communications. But getting resident adoption has always been a challenge. Modern Message’s Community Rewards, however, has ventured into new territory. The unique rewards and loyalty platform has helped staff motivate isolated and unengaged residents to participate in everything from cooking classes to contests to property reviews, and beyond. John Hinckley, Founder of Modern Message and RealPage VP Living Solutions, will explain how the solution fosters more authentic connections between residents and onsite staff at virtual RealWorld 2020 on Sept. 15. “Driving Authentic Connections & Loyalty Through Resident Engagement,” a 20-minute session on RealWorld 2020’s virtual platform, will detail how the resident engagement strategy supported by Community Rewards strengthens the resident and onsite staff bond, leading to higher renewal rates, more reviews and a better online reputation. The session is one of several featured in the Conventional Multifamily Marketing & Leasing and Re...