Unveiling the New ActiveBuilding Resident Portal

RealPage’s ActiveBuilding resident portal platform continues to evolve as the heartbeat of an apartment community, supporting the complete resident lifecycle and experience. Expanded functionality is helping boost convenience and a sense of community, ultimately driving higher retention. Earlier this year, RealPage launched the first stage of a major ActiveBuilding redesign that puts a more modern, mobile-first experience at the fingertips of residents and staff. The redesign was unveiled at RealWorld 2021,” The Yield Awakens,” in July in Nashville. “We want the resident, from the moment they sign a lease, to feel like ActiveBuilding is the digital extension of their home,” says Mike Ivey, Vice President, Living Suite Product Management. “We were very excited to talk about the new ActiveBuilding at RealWorld.” The redesign, developed as part of a new user research initiative, gives residents easier access to more information and community services while providing property managers additional opportunities to improve efficiency, grow ancillary revenue and boost loyalty. Integration with rewards platform incentivizes desired behaviors At RealWorld, attendees discovered how RealPage’s newly integrated loyalty rewards platform − Community Rewards – offers residents points for completing actions like answering polls, accepting community event invitations, sharing community photos, providing feedback and more. Each of these interactions builds loyalty and creates authentic connections within a community that tends to result in higher rates of referrals and renewals as well as higher online reputation scores. Attendees learned that the integration now enables residents of communities using both ActiveBuilding and Community Rewards to manage their points balance and seamlessly move between apps. Soon they will be able to earn points from ActiveBuilding through online payments and renters insurance. Community...