Top Multifamily Amenities and Services to Consider Next

Panelists speaking at the 2017 Marcus & Millichap Multifamily Forum in Dallas acknowledged that multifamily’s techno buzz is alluring but advised keeping a finger on the human touch when considering what amenities to pursue in the future. The expense and implementation of smart technology can lose its luster compared to a hands-on environment that promotes the resident experience. “USB ports are exciting and sexy,” Alpha-Barnes Principal Hugh Cobb said, but added that the “human factor brings that community together.” Concierge services and activities that promote sense of community The session was one of a handful for developers, owner/operators, investors and multifamily industry experts to share their thoughts on where the industry is headed, not just the short-term trends but what investments will ensure long-term success. In addition to Cobb, the panel included ButterflyMX CEO Cyrus Claffey, Pinnacle Regional Vice President Toni Rials, Greystar Director Aaron Sturman, Implicity Management’s Jody Marquez, RealPage Director Andrew Bowen and United Renovations Founder Steven Bolos. While hot topics like autonomous vehicles and in-apartment package delivery were bantered, owners and operators focused on concierge services that enhance the resident experience and activities that promote a sense of community. Cobb said the trend is designing smaller, catchy apartments that are smart, a preference of Millennials, while establishing a culture that maintains focus on resident interaction. Rials said the company has tested catchy smart features in high rises where residents are more likely to embrace in-apartment amenities than in the suburbs where outdoor amenities are more plentiful. Among them are motion sensors that turn on appliances and lighting when the resident walks nearby. But, “there’s a lot of risk anytime you adopt new technology.” She said many property owners and managers can relate to rapidl...