Top Five Digital Marketing Trends for Multifamily in 2019

According to MarketWatch, the average adult in the U.S. spends more than 11 hours a day interacting with online media. As a multifamily marketer, you must know how to rise above the noise and grab consumer attention. It’s important to keep up-to-date with the latest trends in the digital marketing landscape. The top five digital marketing trends you need to pay attention to in 2019 are: 1. Video Consumption In today’s attention economy, more than half of all mobile data traffic comes from video streaming, and video accounts for 90% of what people opt to share online. If you aren’t using video marketing, you aren’t capturing your audience’s attention, and you aren’t capitalizing on social media shares. Video content has the unique capacity to humanize your brand, generate excitement, and create a lasting, memorable impression. Make it an integral part of your digital marketing strategy. 2. Dynamic, Interactive Content While video may be the current social media star, dynamic and interactive content marketing isn’t far behind. From interactive site maps to virtual tours, you want to give your audience the ability to visit your community from the comfort of their couch or on-the-go. Your prospects should be ready to sign on the dotted line by the time they show up on the property. 3. Reputation Management Customer satisfaction matters now more than ever. When a single bad review could be what makes or breaks a prospect’s interest, multifamily marketers need to manage their online reputations proactively. That means providing great customer service by responding to consumer reviews across multiple platforms, including Facebook, Yelp, and Google. Prospects want to know their needs will be cared for if they opt to rent. Show them how you care for others via fast response times and unique, personalized messages. AI can help! 4. Artificial Intelligence In March of 2019, McDonald’s purchased Dynamic Yield –...