The Best Gets Better: RealPage Beefing Up Peerless Apartment Industry Data for Smarter Decision Making

As late as 20 years ago, achieving maximum ROI from multifamily properties involved best guesses based on limited apartment industry data. Managers made decisions involving purchases, rehabs and developments, rent and amenity pricing, local supply and demand, wider economic influences and more by tapping into a patchwork of often manually collected data and their personal experience and seasonal trends. Today the winners in the industry have one thing in common: they rely on deep, accurate, up-to-the-minute data to make decisions. Data made available from multifamily-focused experts who have collected millions of pieces of data over decades and are able to present it in an actionable form. Among these data experts, RealPage is unchallenged, providing both the most comprehensive data and the property management software tools to fully leverage it. “We really no longer think of ourselves as only leasing and rents software provider,” says RealPage’s Rich Hughes. “Industry data has become so critical to maximizing ROI that ‘data provider’ or “data analytics’ are usually included in any description you see of who RealPage is these days.” Improving the data for multifamily Over the years, RealPage has continually added new apartment data points to the pool of data decision-makers can tap into in order to understand and impact operations along with financial and investment decisions. This data collection has been possible due to RealPage’s huge reach in multifamily across all asset classes, locations and regions, and RealPage software’s integrations across platforms. This has enabled access to records of millions of actual lease-based transactions instead of less accurate survey data that might include, for example, advertised rents rather than what was agreed to on the bottom line. RealPage has also invested significantly in a peerless data science, market research and development team whose sole job...