Resident Portals Overcome Social Distancing at Multifamily Communities

How do you mitigate the damage to the community spirit that results from social distancing at multifamily communities? Great resident engagement is the secret to keeping your community connected and keeping your business moving ahead. Improved retention, reputation, and community togetherness are some of the big benefits possible. In a recent webcast, several multifamily experts shared stories of how RealPage’s Modern Message solution boosted social engagement in the face of physical distancing. Click here to watch a free RealPage webcast, COVID-19: Impact on Resident Engagement, and discover proven ways to connect with your community. Modern Message and Community Rewards Recently acquired by RealPage, Modern Message delivers a resident engagement and loyalty platform called Community Rewards. The solution helps office staff motivate isolated residents to participate in online contests, polls, reviews, community building, cooking classes, and more. Participating residents earn points that can be exchanged for rewards at over 100 different venues including Amazon, Target, and Best Buy. “COVID-19 has created social roadblocks in communities,” says John Hinckley, CEO, and founder of Modern Message and RealPage VP Ops/Admin. “We can't be physically in the same room with residents. And people are craving connection right now. We just have to get creative to reconnect. Community Rewards provides that tool. Communities can capture the attention of their residents, organize community events, organize the resident base, and create new opportunities to engage.” Community benefits “The benefits of doing this are huge,” continues Hinckley. “The more residents feel connected to other residents and staff, the more likely they are to stay and renew. Community reputation also increases when you boost resident engagement. Reputation lives on resident reviews. And, you may not have known this, bu...