Reputation is Everything: How to Manage Online Reviews in Multifamily Marketing

While we all know that online reviews are important for multifamily marketing, managing them can often be overwhelming. That’s because there are many social media and review venues to monitor for negative reviews and posts you can mitigate and positive ones you can amplify. Few have the time to seek out and pore over everything people are saying about their properties on Facebook, Instagram, Yelp! and elsewhere, and respond effectively. And yet it couldn’t be more important. We’ve entered the “review economy.” Who doesn’t Google their options in products or services before making a choice? In the multifamily business, communities with higher review ratings enjoy “higher net closing ratio, lower turnover rates, fewer canceled applications, higher renewal increases and higher average rental income increases.” This shouldn’t come as a surprise. If you were considering moving to a new apartment home – a relatively big decision – there’s a good chance you’d at least take a minute to jump on Google to see what others are saying about it. 10-minute mastery Got ten minutes? Because with RealPage’s new Reputation Management solution, that’s usually all you need to review what’s being said about your brand and take action to keep your reputation flying high. When you arrive in the morning, you fire up your dashboard and instantly see what requires attention. The software has not only gathered any posts and reviews about your properties for you; it also points out through color coding the negative ones that need to be dealt with and positive ones you can promote on other platforms or your website. How does it know? Through built-in, advanced AI that interprets whether reviews are good or bad, so you don’t have to go through them one at a time unless you wish to. That’s just a snapshot of RealPage Reputation Management. There’s a lot more to it. Here’s a...