RealWorld 2019: Reliving the Magic

Taking a break from the glitz of Las Vegas, RealWorld 2019 captured the magic, imagination and inspiration known for one of America’s top vacation destinations in July. RealPage greeted customers and industry leaders for three days in Orlando and demonstrated how its software changes how people experience, utilize and monetize rental space for working, living or vacationing. With its typical knack for theatrics, RealPage dazzled in its opening general session with a mix of animation, lifelike images and virtual characters to cement the company’s mission of leading the pack now and in the future of rental housing. Executive Vice President and Chief Operating Officer Ashley Glover transformed from her virtual self to set the stage for CEO Steve Winn, who emerged from one of multiple holograms to explain how property operators can capture incremental yield from real estate through investments in advanced technology solutions that enhance as apartment living and operations approach its next plateau. “Our industry is at the cusp of being able to monetize space through better technology, as well as offer unprecedented new convenience that will make living in an apartment more like staying at a hotel,” he said. What ensued over the next 48 hours was a rich blend of everything technology in the multifamily, single-family, affordable, senior and vacation spaces before a record crowd of attendees. Sessions on industry topics, user groups and live interviews filled the conference center at the Orlando Hyatt Regency, and crowds packed the Hall of Solutions for impromptu demonstrations of new and existing products. Even the conference-ending party − which transformed a stark ballroom into a 1990s salute complete with Skee-Ball, arcade machines, music and video loops of cultural icons from the decade – was tabbed one of the best the conference has seen by customers and staff. Aside from the fanfare, attendees learned the value of monetizi...