RealPage Self-Scheduling: More Conversions, More Happiness

In our virtual-leasing-centric world, giving prospects more control—like enabling self-scheduling on your website—is a path to greater conversion. That’s because self-scheduling is more than leasing support. It has emotional power. It helps make that first connection with a prospect who values flexibility and autonomy, which leads to positive feelings about your community. Combine that with excellent, live follow-up from your leasing staff and you’re on the way to building a relationship and sealing the deal. All Going According to Schedule Scheduling is taking center stage in leasing offices during the COVID-19 crisis. According to Shari Schaefer, Director of Marketing at Landmark Property Services, which operates in Virginia and North Carolina, this is nothing short of essential. “Everything’s being scheduled today,” says Schaefer. “We’re scheduling move-ins, we’re scheduling vendor appointments and we’re scheduling resident appointments. When COVID-19 hit, we limited staff to one to two people in each office and set guidelines for social distancing. Before we could tell a resident or move in, ‘Hey, come in on this day, and then we can talk,’ now it needs to be scheduled to conserve our resources and maintain everyone’s safety. We are still touring in person however it is by appointment only. We're really living by our calendar—and not just our leasing calendar but our Outlook calendars too.” Assisting Schaefer in this regard is the RealPage Self-Scheduling Calendar, a tool within RealPage’s OneSite leasing management solution, which she and her team have been using since 2015. In April 2020, the company approached her to help beta test a new leasing product, the RealPage Self-Scheduling Calendar. The Self-Scheduling Calendar acts as an extension of a property’s leasing team and boosts the leasing potential of its website, the property’s main mark...