Make 2024 the Year You Get Your Property’s Website in Tip-Top Shape

The start of a new year is the perfect time to revitalize your company’s online presence. With a clear focus on improving your marketing efforts, you’re in the perfect frame of mind to begin transforming your website into the conversion-generating machine it was created to be. The best way to get started is to focus on the three foundational pillars of website best practices for multifamily: Accessibility compliance Conversion optimization Brand clarity Accessibility and compliance Making your website accessible and compliant opens your properties to a wider audience. When prospects reach your website, you’ve won a few minutes of their time. However, failing to meet their accessibility needs can lead to ending the interaction and conversion immediately. Bottom line, your websites need to meet basic accessibility requirements. The best resource and most widely accepted standards for website accessibility are the Web Content Accessibility Guidelines (WCAG). These standards provide structure for developing websites that accommodate users who rely on assistive devices, adding a layer of usability to your website and improving the experience for all users.  Not only can website accessibility help your website stand out from the competition and show renters you care, but you’ll also reach a wider audience, as nearly 20% of the population has a disability (a number that’s closer to 46% in senior populations). Everything from making sure your website is screen-reader compatible to selecting colors for your website falls into making sure your materials are accessible (8% of men and .5% of women are affected by color vision deficiency, sometimes called color blindness, and 99% of those impacted are affected by red-green color blindness). There’s also a legal issue. The risk of website accessibility lawsuits is increasing. In 2023, there were 8,200 federal lawsuits under the Americans with Disabilities Act (A...