Introducing Market Analytics: The New Multifamily Market Research Standard

The new wave of multifamily market research has arrived, and it’s more telling than ever. Market Analytics, the industry’s only transaction-driven analytics platform that assembles full market transparency, launched in July, is a deeper dive of market data that more intensely combines the power of RealPage, Axiometrics, MPF Research and Real Capital Analytics. Its simple, yet sophisticated, view of property performance and standing at the submarket level is casting a new look on how investors are going about their business of buying, selling and holding properties, industry professionals say. Paul Vastag, Vice President of Business Intelligence at Continental Properties Co., Inc., said Market Analytics brings together the floor plan-level data with the best-in-class submarket information that hasn’t been available until now. Continental Properties, which has 15,000 units in 15 states and is an NMHC Top 10 developer, was among seven companies that beta-tested Market Analytics before its debut at RealWorld 2019. He said the solution and its wealth of market data allow Continental Properties to make the best decisions based on the best data available when developing its portfolio. “It’s about mitigating risk,” Vastag said. “We have properties at $1,200-$1,300 a unit with an 8 percent margin. If we don’t hit that, we have a major problem. We need to be careful about mitigating risk in terms of pursuit risk cost.” The industry’s most comprehensive look at performance data After it purchased Axiometrics in 2017, RealPage said it would blend the granular data-harvesting style of that acclaimed company with its own market intelligence and Real Capital Analytics, a leading authority on multifamily sales transaction data to produce the industry’s most comprehensive look at available transaction performance data. Market Analytics provides monthly submarket transaction performance metrics, artificia...