How to Get the Renter Love you Deserve [eBook]

The old adage that first impressions matter is never truer when it comes to renter engagement in multifamily housing. It used to be that a spiffy, tour-ready property and apartment and a knowledgeable and gracious leasing agent was the recipe for selling leases. Today, it’s a different ball game. In this information-crazed world, renters already know about a property before they consider a visit. Internet searches, recommendations from friends or family and online reviews provide renters with plenty of knowledge and shape their preferences. When they do reach out, property managers have to put on a different kind of smiling face, one that acknowledges the prospect is already well informed and offers support to make the application process seamless. The goal is to build a stable base of residents who love their apartments have a great resident experience from end to end.  Understanding the renter lifestyle helps capture, convert, retain Personal engagement, whether online or elsewhere, makes a lasting impression. Forty-four percent of online consumers say having questions answered by a live person is one of the most important features a website can offer. Understanding the renter lifecycle is key, so you can reach, capture, convert, and retain the most qualified renters for the most profitable outcomes. Being seen in all the right places and knowing what those places are is critical to operational performance. As prospects look online, website content has to be engaging and give a realistic view of the property. Reviews also matter. Data acquired by the National Multifamily Housing Council suggests that nearly 75 percent of residents say content on apartment opinion sites stopped them from visiting a community.  Laying the foundation for a long-term, lucrative relationship Getting the right renters is the first step in laying the foundation for a long-term, lucrative relationship. Several factors are involved. Property managers can&rs...