Attract Prospects in Seconds with Strategic, Branded Apartment Marketing

Today’s apartment marketing offers a wide array of online methods to capture prospects. But simply using them doesn’t guarantee success. Prospects today will give you just 10 seconds to grab their attention. Seventy-four percent will build brand loyalty through content—especially premium content. And 75% will seriously consider just four multifamily properties. Do you deliver an online prospect experience compelling enough to keep them focused on your property? You absolutely can, says RealPage® Industry Principal Andrew Bowen. In a recent webcast titled “10 Seconds To Stand Out: Attracting Prospects During Digital Acceleration,” Bowen and subject matter experts Mark Ham, VP Business Development at RealPage LeaseLabs® and Erin Mitchell, Director at RealPage’s PropertyPhotos™ division discussed the right strategy, digital tools and assets necessary to create a winning prospect experience. Says Bowen, “There are two key points in our discussion: the importance of refreshing your brand image and calibrating the message to the current climate, then demonstrating real world strategies to make your content as engaging as possible once your prospect’s eyes are on you.” Apartment Marketing: A Journey of Discovery   Your prospect’s journey typically begins online. Today, you not only must convey your community's brand to that prospect in 10 seconds, but also connect to their lifestyle and their needs when it comes to deciding where they want to live. There’s even more to the challenge. “We live in the age of impatience,” says LeaseLab’s Mark Ham. “We scroll, we click links, answer text, pop over to Amazon, play some music. And then we're so far from our search that we already forgot about that community website we were on for less than 10 seconds.” How to stand out? According to Ham, you first must take your brand through a “discovery...