Apartmentalize Re-Affirms that the Apartment Industry is Hitting on All Cylinders

Leveraging data analytics improves NOI, Gen Z and Boomers are primed to make an impact on multifamily, maintenance is having greater influence on apartment brands and service animals are still a hot topic in the apartment industry. These topics and more were on the minds of multifamily professionals who converged in record numbers in June for Apartmentalize, the National Apartment Association’s premier education event, at the Colorado Convention Center in Denver. The four-day conference re-affirmed that the industry is hitting on all cylinders and it’s doing so through diverse approaches. NAA CEO Robert Pinnegar said that this year’s conference was a hit with more than 10,000 registered attendees and vendors. “This is one of the most successful, if not the most successful, conferences we’ve had,” he said while strolling the Exhibit Hall, which was filled with more than 600 booths and displays. Sessions focused on proven marketing strategies at some of the industry’s top property management companies, where brand awareness is being increased through analytics and simply appealing to the human touch. Benchmarking is all about being great Out of the gate, attendees were eager to learn as one of the first education sessions drew a standing room only crowd on Wednesday. RealPage Deputy Economist Jay Parsons spoke with BH Management’s Brandy Daniel and Camden Property Trust’s James Flick about how performance benchmarking is driving business. “All of us what to know our score, not just how we are doing but how we are doing relative to the market around us,” Parsons said. He compared the pursuit of topping the multifamily field to his son’s baseball team that dominated its local league and found the competition much stiffer while playing tournament games against some of the best teams in the state and country. “You realize we really got some work cut out for us and we’re raising th...