Although our interactions on social media take place in a digital world, nothing beats face-to-face interactions when it comes to exchanging the latest knowledge and forming lasting relationships. For this reason, over 200 marketers and professionals across the industry gathered at the Meritage Resort and Spa January 31 through February 2 for the Multifamily Social Media Summit. Small class sizes, the opportunity to connect with digital and multifamily leaders, and the highly specialized nature of the content shared made this a standout conference experience. Missed the event, or simply want to relive the experience? We’ve rounded up top conference highlights: Mastering social media storytelling and writing for today’s audiences across multichannels When it comes to social media, it’s a completely different ball game than traditional marketing. Rather than focusing on pushing content out to people, we want to create content that pulls people in. Steve Crescenzo, CEO of Crescenzo Communications, best advises, “social media is not about a sales pitch, it’s all about building relationships, communities, and tribes with content. It’s about getting your name out there without the hard sell.” Storytelling helps with this. No child will ever ask you to read them a press release at bedtime. They want a story. So do your customers. #multifamilySMS — Ryan Perez (@redryanperez) February 1, 2018 In his compelling presentation on storytelling, Steve showed us what content looks like when it’s not only useful, but also interesting and entertaining. He broke it down further: “Avoid the 4 deadly Ps: programs, policies, products and procedures. Instead, focus content to master the 4 Cs: concise, conversational, compelling and creative.” Social media in crisis and Hurricane Harvey Disaster can strike a community at any moment, and when it does, social media is often one of the first places residents g...

Although our interactions on social media take place in a digital world, nothing beats face-to-face interactions when it comes to exchanging the latest knowledge and forming lasting relationships. For this reason, over 200 marketers and professionals across the industry gathered at the Meritage Resort and Spa January 31 through February 2 for the Multifamily Social Media Summit. Small class sizes, the opportunity to connect with digital and multifamily leaders, and the highly specialized nature of the content shared made this a standout conference experience. Missed the event, or simply want to relive the experience? We’ve rounded up top conference highlights: Mastering social media storytelling and writing for today’s audiences across multichannels When it comes to social media, it’s a completely different ball game than traditional marketing. Rather than focusing on pushing content out to people, we want to create content that pulls people in. Steve Crescenzo, CEO of Crescenzo Communications, best advises, “social media is not about a sales pitch, it’s all about building relationships, communities, and tribes with content. It’s about getting your name out there without the hard sell.” Storytelling helps with this. No child will ever ask you to read them a press release at bedtime. They want a story. So do your customers. #multifamilySMS — Ryan Perez (@redryanperez) February 1, 2018 In his compelling presentation on storytelling, Steve showed us what content looks like when it’s not only useful, but also interesting and entertaining. He broke it down further: “Avoid the 4 deadly Ps: programs, policies, products and procedures. Instead, focus content to master the 4 Cs: concise, conversational, compelling and creative.” Social media in crisis and Hurricane Harvey Disaster can strike a community at any moment, and when it does, social media is often one of the first places residents g...