6 High-Performing Content Marketing Channels to Utilize in 2020

We’ve heard it time and time again—content is king. As the substance of marketing endeavors, content attracts and builds rapport with audiences, establishing trust, credibility, and effective dialogue. While the marketing landscape evolves, new channels emerge to cater to changing mindsets and consumer desires. As you create your Marketing plan for 2020, incorporate these six forms of content that are prominent disruptors in multifamily marketing: Floorplans While including floorplans on your properties’ websites probably feels like a no-brainer, you might not have considered the impact floorplan images have on your marketing campaigns. Gallery images help prospects imagine themselves living in the apartment, but floorplans help prospects imagine themselves in the layout of the apartment. It’s a small, but very relevant difference. As prospects review – and share! – floorplan images, they’ll consider whether bedrooms share walls if their furniture will fit into the living room, and whether the sense of flow fits their needs. Prospects know that photographs can be misleading. By comparison, floorplans are precise. A floorplan image may make or break a prospect’s decision to submit a lease application. Given this simple truth, it’s important to invest in eye-catching and accurate floorplan images. If your marketing budget allows, a furnished 3D floorplan will almost always win over a prospect more quickly than a 2D, black-and-white one will.  Blogs Blogs connect users to a brand, boost search engine optimization, and strengthen relationships with readers. Whether targeting potential residents, investors, employees, or a general audience, a blog provides the platform for an authentic voice. As the approachable subset of a company page, blog posts educate, entertain, and inform readers. When used correctly, a blog is a space where consumers feel less like they’re on the receiving end of a sales pitch...