4 Tips for Leasing Successfully During COVID-19

COVID-19 restrictions are quickly changing the way leasing offices do business. The following are some quick tips for transforming your workplace into a lucrative virtual leasing office to better meet the needs of prospects and new residents.  BE THE HERO WHEN ANSWERING PHONES  It’s scary out there. When answering phone calls and email inquiries, consider the prospect’s current circumstances—they are most likely in urgent need of a home and have to brave the most precarious conditions.  Although we always take our prospects seriously, now more than ever, prospects need more than assistance.   They need assurance that you can help solve their problem—securing a place to live. You can help them. Be their hero. You don’t need a cape to guide them through the application process, but you do need patience, compassion and a solid understanding of your community’s leasing process to answer their questions.  MAKE THE TOUR TRANSFORMATIVE AS MUCH AS POSSIBLE  Don’t let the COVID-19 shelter-in-place restrictions derail the opportunity to conduct a tour. Just because it’s not in person doesn’t mean it can’t be a transformative experience. Take inventory of the marketing tools and platforms you have at your disposal and start thinking creatively:  Can you schedule your own virtual tour with a customer?  RealPage Content Services offer options to make your first impression count including 3D Studio, Matterport Tour, 3D virtual tours, and other rendering services.  In addition, FaceTime, Skype, GoTo Meeting, Zoom or any other video platform are channels in which you discuss in detail with them all the property perks. A warm and engaging conversation in which they see a representative from the community they’re inquiring about can g...