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Comprehensive Renters Insurance is a Must, Not an Option

Renters insurance is an evergreen subject. The reason is simple. Reducing risk is essential to any property management company because so much can go wrong at any time in the course of operations.
Renters insurance is designed to protect you …

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Insight 11: Don’t Bank on a Flight to Quality

By Jay Parsons, Greg Willett and David Polewchak
Over the past few decades, the “flight to quality” was a go-to strategy for many apartment investors.
The theory is simple: When tough times hit, renters will flock to high-quality…

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Insight 12: Be Cautious With Concessions

By Jay Parsons, Andrew Bowen and Carl Whitaker
Need to stir up some demand for your apartments? Offer up concessions! Or maybe not…
It’s one of the most controversial topics in apartment pricing, but the latest data indicates op…

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Insight 15: Take Back Control of Your Brand

By Jay Parsons, Tracy Saffos, Andrew Bowen and Jonathan Breakstone
In the not-so-distant “old days,” most companies and public figures relied on newspapers to get their messages out. Newspapers and other media outlets were the gat…

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