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The Power of Storytelling in Multifamily Marketing

Multifamily marketers don’t have to make effective brand impressions by repeating the name of the leasing property in rapid-fire succession like those annoying late-night commercials. You know, the kind that repeats the phone number five…

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Demystifying Multifamily Energy Procurement

A lot has happened to the energy management market in the last 20 years. A few decades ago, pricing was steady, except for when utility companies filed for an increase because they didn’t achieve a desired rate of return over time. …

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