The whole point of apartment marketing is to fill the top of your leasing funnel. Attraction is step one of the prospect journey you create, followed by engagement, lease signing and, finally, risk mitigation. Your prospect’s experience …
Today’s apartment marketing offers a wide array of online methods to capture prospects. But simply using them doesn’t guarantee success. Prospects today will give you just 10 seconds to grab their attention. Seventy-four percent wi…
You’ve done all the right things to attract a good prospect. From your optimized website, to a virtual tour, to AI-based chat backed by capable agents ready to cement that decision to apply.
They’re ready to move ahead. But is you…
Virtual Leasing is here to stay, and it most certainly will grow in importance. COVID-19 made it a necessity for the multifamily industry. Months of use by property management companies proved its power.
At the same time, it is new territory …
Due diligence inspections are a must if you are acquiring or have just acquired an affordable property or a conventional property with affordable units. For owners and managers, reducing the risk of non-compliance and mitigating the liabilitie…
It’s cloudy out there. The many unforeseen consequences of COVID-19 have forced us to re-evaluate our operational strategies. And the clouds keep rolling in: eviction moratoriums, an unclear timeline for a COVID-19 vaccine, mixed signals…
As they use resident portals while locked down during the COVID crisis, renters are generating a trove of valuable multifamily marketing material. In a recent webcast, several multifamily experts shared stories of how resident engagement …
Now sheltering in place due to COVID-19, many residents who once made little or no use of their properties’ multifamily resident portals are finding them indispensable in navigating the pandemic. This trend has accelerated the already bu…
How do you mitigate the damage to the community spirit that results from social distancing at multifamily communities? Great resident engagement is the secret to keeping your community connected and keeping your business moving ahead. Improved…
Paperless payments for multifamily properties is an idea whose time is now. No doubt you have heard the term many times over. But the rise of COVID-19 has pushed the adoption of paperless payments to new levels. And there’s no stopping h…