Featured at RealWorld: The Changing Role of Property Managers in Single-Family Rentals

Over the last several years, the rental investment market has changed dramatically. Where once the single-family and multi-family property manager might work with a lot of “accidental landlords,” in recent years, the investor profile has been increasingly comprised of more intentional property investors. In fact, the single family rental market is attracting the attention of even some of the largest investors. While this might seem like a subtle change, its implications are far-reaching, and this property owner profile change is just one of the major impacts on the role of property manager over the last few years.   A recent Forbes article spotlighted the evolving (and critical) role of the local property manager in the success of single-family investments. As the touchpoint to customers, they are the key to keeping vacancies down, retaining residents longer and solving potentially expensive problems. And, especially for the larger, national-level investors, the local property manager is the one who creates the relationship with the resident, and curates a meaningful resident experience that goes beyond the transaction of rent.  If you’re in either the investment or property management side of the single-family rental business – with an eye on mixed portfolio, be sure not to miss the RealWorld session on the new role of the property manager on September 14th.  Macro factors have micro impacts  The last 24 months have put a spotlight on just how much the role of property manager has changed, and that’s even before COVID-19 caused even those factors to intensify.  Changes in regulation and legislation, including the more recent eviction protections and surging unemployment rates. Geographic changes, where more and more residents are migrating away from big cities as local employment has become increasingly virtual. A major shift in who the investor c...