RealWorld Keynote: RealPage President Ashley Glover Says Big Opportunity Lies Ahead to Uncover Hidden Yield

In the opening virtual RealWorld 2020 keynote, RealPage President Ashley Glover praised the property management industry for responding decisively to support their employees and residents during the pandemic, as well as to maintain operating continuity. Speaking from RealPage’s headquarters, Glover noted how the company’s solutions had proven their mettle during lockdowns. She recalled clients describing how contactless leasing, payments and streamlined communication between residents and staff helped them get through some anxious days. Glover said many of the solutions were in play well before COVID-19 entered the scene. And when property managers and investors had to act fast, RealPage was the catalyst for change. The “North Star” of “Innovation and Simplicity” from a couple of years back had set in motion the foundation for a virtual way of doing business. The pandemic vastly accelerated the industry’s willingness to deploy such solutions, Glover added. And virtual leasing, tours and other contactless processes will be lasting. But she emphasized that success in navigating the changing landscape of property management and investment involves much more than the move to virtual processes. At every corner is an opportunity to unlock hidden yield leveraging data and insights. Moving towards a unified experience “At RealPage, we are looking through the lens of innovation and simplicity as we assess how this ‘new normal’ should change the way we work, the way we partner, and yes, the way we prioritize investments in RealPage solutions and services,” Glover said. “Our mission is to deliver on your greatest need – increasing yield while delighting renters.” The way forward, she explained, is through unifying back-end operations, front-end consumer, and data and insight solution functionality. Easier user experiences nested in one space – and designed for remote application &n...