Now, More Than Ever: RealPage Virtual Leasing Pays Off Big

Those who had RealPage Virtual Leasing already in place when the pandemic struck were beautifully positioned to weather “social distancing” without a hitch in showing apartments and getting signed leases – even with site offices on short hours, understaffed or closed. But for those not yet capitalizing on the solution, COVID has drawn attention to the powerful benefits it delivers even during normal times: a better prospect experience, more effective lead capture and nurturing of those leads, and more signatures on the bottom line. All while dramatically reducing the leasing burden on-site staff. In his keynote address, SVP of Consumer Solutions Jon Pastor walked virtual attendees through the game-changing features – including some exciting new ones – of RealPage Virtual Leasing, providing hard numbers to support his discussion of its potential impact on your NOI. A stunning experience of your property Pastor showed off the immersive 3D flythrough apartment tours, with animation highlighting amenities, that are already wowing potential renters. And he discussed the RealPage Touring Platform, coming soon, that will host virtual self-guided and agent-assisted tours. COVID has accelerated the already burgeoning trend of consumers getting business taken care of without driving around and physically engaging. Of course, this trend has grown to encompass apartment shopping. The days when the majority of apartment hunters looked up addresses and visited properties are over. Today, they might visit only the one or two finalists – or not visit at all, when websites such as RealPage’s have given them everything they need to make a leasing decision, get screened, put down a deposit and sign the lease. Follow that lead Pastor also described the prowess of RealPage Virtual Leasing in capturing and nurturing leads, so as not to waste a single one. New “Augmented Intelligence” technology supports Paige, a virtual assist...