Freedom of Choice: Open Platform Customer Experience Enhances Work With All Major Property Management Systems
A renter’s journey begins the moment they search for your property website. It can last anywhere from a few seconds (if the website fails to engage them) to many profitable years should you convert them into a happy resident.
Along this timeline are a thousand opportunities to attract, engage, retain, delight and profit from renters by leveraging innovative software solutions. The trouble is that many operators feel locked into a single software vendor, the one providing their core property management system. So they limit themselves to the solutions this company pushes their way.
More and more, though, savvy operators are taking advantage of “open platform” solutions designed to plug easily into their primary software stacks and property management software systems.
The benefits are obvious: you can profit from best-of-breed solutions as they are introduced and evolve, creating a leasing and resident experience that’s the best you can get, instead of the best you can get from a single vendor. And you can easily fill any gaps when your primary provider doesn’t offer what you need.
Plus, plug and play, open platform solutions don’t require costly, time-consuming installations, integrations or replacement of back-end software.
The pandemic and its “contactless” impacts accelerated an already rapidly-evolving movement towards the following sorts of virtual multifamily life enhancers.
First impressions that last
The most impressive open platform solutions begin with the first minutes of the renter journey, when you’re trying to convince them that your property is the ideal place to live.
Your website is your face to the world, and you should spare nothing in making it the most effective conversion machine possible. Not just presenting all the information prospects need to make a decision, but presenting it in a way painstakingly tested and proven to move them step by step from that first impression to a leasi...