How to Boost Buzz and Attract More Renters [eBook]

A common discussion at multifamily housing conferences is how to cultivate leads and meet occupancy goals digitally. Leveraging search engine optimization, paid search and social media is a leading way of engaging renters, and classic marketing strategies are no longer as effective. Digital marketing can be intimidating for an industry that has lagged over the years in adoption of new ways of doing business. But boosting awareness aimed at renters on the devices of their choice has become necessary to empower apartment and portfolio brands. The buzz in the industry is taking effective property marketing to the next level through online marketing technology, as discussed in the eBook,”3 Ways to Boost Buzz to Attract New Renters.” The right mix of branding, lead nurturing and lead generation Being able to connect and engage targeted demographics throughout the entire renter journey is paramount to successfully converting prospects into leases. Doing so requires a special mix of a property’s brand awareness, lead nurturing and lead generation into one effective strategy that conforms to today’s consumer preferences. More than half of all internet searches are generated on a mobile device or tablet, and, according to Google, nearly 20 percent of local smartphone searches led to an actual purchase within one day. For property managers, that means being found where potential renters are searching. They’re most likely to generate a new lease from 20 percent or more of your online leads. It starts with branding, the foundation of any business. A property’s stamp is largely conveyed these days by web presence. It communicates what the community and organization is all about and the value offered. And consumers trust the most meaningful. More than 60 percent of customers choose authentic brands over those that aren’t visible to their competitors. But the time to capture a prospect’s attention on a website is precious. In...