3 Secrets Revealed: Senior Living Marketing Strategies [eBook]

As the senior population continues to grow, so too does the market demand and competition for high-quality senior living. Today’s seniors, along with their adult children, are savvy shoppers looking to avoid traditional “nursing homes”. Instead, they are looking to experience the freedom and support that well-appointed assisted living residences provide. So, how do you get an edge over the competition in this fast paced competitive market and capitalize on the growing demand? Here are three secrets to help you connect to the new senior: Secret #1: Make an unforgettable first impression First impressions count – make an unforgettable first impression with an eye-catching and hard-working community centered website. A website that is mobile friendly, interactive and optimized to boost traffic on search engines is critical to boosting your speed-to-lead and speed-to-lease numbers. Your website should include customizable features such as 3D floor plans, virtual tours, professional photography and live web chat. These features keep prospects engaged and provide 24/7 answers when needed, to sustain the good first impression. Secret #2: Go beyond the ILS Where are you spending your marketing dollars? Don’t rely solely on a single ILS (Internet listing service), go beyond! A CRM (customer relationship management) system is a much more effective way to maximize marketing and advertising spend to drive more leads to your property. A good CRM integrates with your property management system and uses a variety of channels and marketing automation to show which leads are the most effective. It offers personalized content and a variety of data and reporting tools that enable you to increase your operation’s productivity — ultimately turn more leads into leases. Secret #3: Be there for them around the clock Where are you when your prospect has a question? Be there for them around the clock! Searching online for a...