How to Get the Renter Love you Deserve [eBook]

Reaching the most qualified renters gains the most profitable outcomes. However, how do you reach today’s most qualified renters? Engage their focus and go beyond their rental search expectations. Capture, convert and retain today’s breed of renter with the right renter engagement technology and the right partner to help you accomplish it all. 1. Make a memorable first impression Making a memorable first impression is easy with an eye-catching website customized to your property. Models of units, 3D tours and floor plans that are accessible via mobile devices as well as PC’s are great places to start. Consider amping up your webpage to include live web chats that are available 24/7 to enhance your property’s first impression and guarantee a second visit. 2. Be seen in all the right places Use statistical algorithms to calculate leads into leases. A powerful CRM is one of the best areas to allocate your market dollars to make sure you are being seen in all the right places. Reports that pinpoint the niche of your property, capture the prospect’s information and then pinpoint the best ways to increase operational productivity, maximize your marketing and advertising budget. 3. Choose your residents wisely Choosing your residents wisely means looking into a potential tenant’s rent payment history and criminal background and rental checks. Utilize a screening system that provides extensive insight into the type of renter you will be getting. These systems deliver reports in seconds from empirical scoring engines and provide up to date, deep knowledge data often within seconds. This allows you to weigh the monetary risk associated with each tenant’s unique score. Complete with an identity verification tool, the right screening software is designed to get the right renter into the right property – leading to a long lucrative relationship. 4. Be there for renters around the clock A property’s abil...