The Ultimate Resident Experience: Simplified

Convenient, connected and meaningful resident experiences define superior apartment living. Today’s residents desire the latest amenities and designs, technological convenience, security and — sometimes most of all — autonomy. Over the last decade, the multifamily industry has shifted to meet this growing mindset. Marketing an apartment has morphed beyond a fresh coat of paint and new carpet to creating an environment that is welcoming and highly functional with emphasis on self-service. Residents don’t want to be solely dependent on the front office; instead, they want the means to live and conduct business with a simple click and as much on their schedules as possible. More recently, the pandemic has put an exclamation point on the resident experience. Since early 2020, apartments are no longer just a place where residents call home. With remote working, apartments and common spaces double as offices and conference areas. Because of technology, proximity to corporate campuses is no longer always a priority in housing searches. A recent joint National Multifamily Housing Council and Grace Hill resident preferences survey notes that of the 60% of respondents who moved in the past 18 months, 25% have done so as a result of the shift to remote working during the pandemic. The study also indicates that nearly 30% showed interest in using their community’s shared workspaces, and 19% said they would consider using a community coworking facility for teleconferencing. The trend signals how fast the resident experience is pivoting. And multifamily technology and living spaces are adapting quickly to meet changing lifestyles. Connectivity and smart home technology accessible by mobile devices has never been so important. Today’s renters rely on sound Wi-Fi and other technologies to not only enhance their living experiences but to earn a living. And because residents are spending more time in their apartment, property managers are fo...