RealWorld 2022 Customer Conference Recap

The excitement in the air leading up to RealWorld 2022: The Pursuit of Excellence was transformed into energy, fervor and zeal from the moment RealPage CEO Dana Jones took the stage to deliver her keynote address on July 18.  Jones, who has served as CEO and President of RealPage since August 2021 and has been a member of the Board of Directors since 2019, talked about her passion for the multifamily industry and how she’s championing customer success through innovation at RealPage. She emphasized that always listening to customers and having frank and open discussions was essential to her leadership role and making RealPage a truly elite partner.  She also stressed that amid market uncertainty, it’s more important than ever to be dedicated to the pursuit of excellence and to be relentless in the pursuit of it.  Accelerating InnovationJones reaffirmed for the 1,500 RealWorld attendees RealPage’s commitment to accelerating innovations that drive revenue, asset value and efficiency while reducing risk for the multifamily industry.  One of those innovations, AI (artificial intelligence), developed in response to customer feedback, is critical because it provides solutions that are “predictive and prescriptive” not just “reactive and reflective.” Jones emphasized that RealPage will continue to be relentless in helping customers achieve peak performance, regardless of the market cycle, by building connected intelligence and using AI to optimize not just rent but the entire prospect-to-resident journey, and to dynamically link marketing, leasing and pricing so they’ll working cohesively to deliver optimized outcomes. RealPage is innovating tools to help multifamily properties optimize operations, both in terms of prospect acquisition and back-office operations and the transition to more centralized or virtualized models.  Jones says that centralizing and optimizing parts of multifamily operation...