6 Tech Tips for 2023 from Top Multifamily Leaders: NAA Takeover Recap

In case you missed it, here’s a rundown of what happened when RealPage® hosted a social media takeover of National Apartment Association’s Facebook page on Sept. 26, 2022. Throughout the day, we anchored six panels on topics like asset management, performance analytics and benchmarking, and multifamily trends. Our guests let us peek into their playbooks to gain the insights that have made their companies successful in this incredibly dynamic market. Although our guests use a variety of strategies to stay competitive going into 2023, there is one commonality: They all harness data that drives results to reach peak performance. Tip 1: Don’t Limit Revenue Management to Pricing Too often, operators fall back on pricing as the only lever, even when price is not the issue. A more expanded definition of revenue management is needed, one that ties together every aspect that impacts revenue, from marketing to leasing to pricing. Use price as a foundation with AI Revenue Management, and expand visibility across pricing, marketing and leasing to capture incremental yield and drive efficiencies. Watch Video Clip Guest: Courtney Duffy Schnee, Senior Vice President of Asset Management, Northwood RavinHost: Amy Dreyfuss, SVP of Revenue Management at RealPage, Inc. Tip 2: Do Your Due Diligence on Deals Earlier Winning deals and meeting return targets are not about taking unnecessary risks. The best strategy starts with due diligence early in the process to quickly find deals, ones without revenue management and maintenance issues or low reputation scores.  Stay ahead with Market Analytics to get the most current and precise market, submarket asset-level performance intelligence and demographic KPIs. Watch Video Clip Guest: Matt Ferrari, Co-Chief Investment Officer, TruAmerica MultifamilyHost: Jay Parsons, Chief Economist for RealPage, Inc. Tip 3: Break Down Barriers to Entry for Investment Opportunities The best suburbs bring some of the hig...