Empowering Smaller and Midsized Operators: Embracing Proptech Solutions and Driving Momentum in Multifamily Management

Recently, RealPage hosted a live customer panel of smaller and midsized operators for a webcast titled ‘Level the Playing Field’.  The webcast delves into the realm of technology hacks that can empower small and mid-sized rental operators to compete effectively with larger, more established competitors in the multifamily industry. The panel discussion is hosted by industry experts Jessica Cuesta, Vice President of Property Management at Westrum Property Management, and Sarah Jane Milliron, Vice President of Investment Management and Strategy at Aldon. Both experts bring a wealth of experience and insights into the field, making the discussion highly valuable for all multifamily operators seeking growth and success. Property Management Brand Consistency A key aspect highlighted by the panelists is the paramount importance of branding and marketing for smaller operators. To stand out in a crowded marketplace, they emphasize the need to create a distinctive brand identity and a strong online presence. Leveraging social media platforms, managing online reviews, and maintaining consistent messaging across all communication channels are essential strategies for garnering attention from potential renters and investors alike. Multifamily Leasing Automation One significant advantage that technology offers is the automation of leasing processes. By adopting automated leasing tools and technologies, smaller operators can streamline operations, eliminate repetitive tasks, and create more efficient workflows. This, in turn, enables their teams to focus more on building meaningful relationships with prospects and residents, which can significantly enhance tenant satisfaction and retention rates. DDDM Data-driven decision-making (DDDM) emerges as another critical factor in the success of small and mid-sized operators. The panelists highlight the use of various tools such as business intelligence, market analytics, and AI revenue management to gain valuable i...