Three Solutions to Elevate Student Housing Industry Performance [eBook]

It’s never been a more exciting time to be in the student housing industry. In the last 20-plus years, student housing development has exploded, reaching a pinnacle in the last few. While the industry has normalized in recent months, the business approach continues to evolve. Changing market conditions dictate performance visibility down to the bed level and pre-lease percentage/forecasting from one semester to the next; no longer can stakeholders operate on hunches or the way it’s always been. Multifamily has relied on asset optimization to maximize performance, and now student housing’s evolution begs for the same sophistication of all operational and financial aspects. Monitoring performance through a wealth of industry data and projections is essential to profitable decision making. Asset optimization tools that focus on market analytics, business intelligence and revenue management are taking the student housing industry to the next level: Solution 1: Market Analytics Taylor Gunn, who analyzes student housing data for AXIOMetrics, says that performance trends not only vary by individual asset and location, but they also differ by university. In other words, what strategy works for one doesn’t always work for the other. Analysis of historical trends, forecasts and supply and demand drivers for purpose-built housing and student competitive properties are necessary to maximize market potential. Owners, operators, developers and investors now have the ability to visualize important market data to suit specific needs through AXIOMetrics’ AXIOStudent. The leader in student housing market research has real-time university specific data from more than 300 universities that is enabling decision makers the clarity for buying, building, financing and managing today’s properties. Solution 2: Business Intelligence Student housing operators should know the scores of their properties, and business intelligence, just as it’s do...