Four Trends in Marketing Senior Housing

You’re well aware that the bulk of marketing efforts for senior properties has shifted to the Internet, so we won’t dwell on it here. If you’re not keeping up with what’s happening with online marketing, you’re not keeping up with your competition in senior housing. It’s that simple. But knowing you should take action isn’t the same as knowing exactly what you need to do to best market a senior living community. To develop a strategy, you must understand the latest trends in digital marketing, and how they shape the activities you should be undertaking to stay ahead. In this “The Next Generation of Marketing in Senior Living“, experts shared marketing trends and how they impact senior living marketing specifically. Some of these things you’re already doing, of course. But as the landscape shifts, you must stay prepared to shift your priorities to adapt. What worked well even a year ago might be a lot less important now in the scheme of things, and vice versa. So here we go on a quick tour of what’s happening out there: 1. Multiple devices, singular branding Most people now use more than one device over the course of choosing a product or service. This can include any combination of cell phone, tablet and laptop/desktop computer. It goes without saying that your websites must be optimized for mobile devices – meaning that the page displays and navigation work cleanly when viewed on them. In fact, Google has begun lowering search result rankings for websites that load slowly or otherwise function poorly on mobile devices. But there’s another aspect to the multi-device issue.  Your brand identity, including your “look and feel,” text, images, typefaces, colors and other components of your brand image must be consistent across all these devices and any place your properties appear. Tell one story, everywhere. Which brings us to a related subject . . . 2....