PropertyPhotos: The Ultimate Multifamily Virtual Content Experience

Apartment marketers can’t go wrong with the ultimate virtual content experience for multifamily real estate. There is so much riding on it. Today’s website and marketing content has to be bold and revealing, and encourage renters to take a closer look. Only the highest quality, eye-catching images and content can deliver the story of the community in a way that draws prospects. Professional photography, 3D floor plans, virtual tours and videos that set a tone can be the difference in a prospect spending more time on the website or moving on to the next community. But not every property management company has a staff of accomplished photographers, or the resources to hire expensive independent professionals to virtually tell the property’s story. And while the temptation is great to click a few cell phone photos or videos of the lobby, pool, exteriors and amenities, the finished product likely will fall short of engaging prospects. The ultimate virtual content experience offers so much more for potential renters, and it doesn’t require assembling multiple resources on the back end. Dynamic still photos, videos, virtual tours and floor plans from a single source allow the prospect to see so much more about everything the property has to offer. That has never been more important than with the presentation of virtual tours.   Supercharging the virtual tour leasing movement In the wake of the pandemic, the ability for properties to virtually walk prospects through an apartment community is essential. Simply, many properties are operating with limited staff and aren’t prepared to invite interested renters to take an in-person look. And, many who are looking for a new place to live could be hesitant about visiting and touring a property. Until recently, the multifamily industry tracked toward self-guided onsite tours, which had become the new frontier of apartment property management. Now tours that prospects can take on their co...